Marketing and creative samples include:
Ad campaigns
Spark magazine "Free to Be"
campaign, which was developed to celebrate this magazine's first birthday. These
samples were filler ads, billboards and versioned to become buswraps.
Caught in the act * Couch
potato * Cover star * Fashionista
* Single * Flier
At the beach was a campaign to promote a blog - and stories - by a writer.
Sales material
Spark's reader profile was laid out and shared with potential advertisers upon the launch of this project.
The Truck & SUV sales letter was mailed and dropped off to encourage advertisers to purchase an ad in this special section.
The Keswick Theatre, a well-known regional entertainment venue, created these folder insert as an attempt to promote sponsorship opportunities. I wrote and compiled the material.
Creative writing
BoardBreaker Kids was a newsletter for children, marketed as a retention tool for martial arts school owners. I wrote and conceptualized more than a year's worth of these stories. Here are two: Sample 1. Sample 2.
Sometimes I write just to write.
These samples are some of my personal essays, which were never published. Read
at your own risk!
My grandfather * Autobiographical essay
* How to avoid divorce
Radio
These radio samples were written
to promote single-day sales of a newspaper.
Drugs and violence 1. * Drugs and
violence 2 * Cash or dash * Spring
sports